Led a ground-up redesign of Microsoft Advertising's table experience as part of the organization's broader UX Refresh initiative, driving 94.8% adoption in early external rollout. Replaced fragmented filtering and cramped column controls with a scalable, Fluent 2‑aligned component system now reused across ~80% of the product's surfaces.
Unified Smart and Expert modes into a scalable, personalizable navigation experience, increasing 5‑star feedback by 23%. Established a reusable navigation component across monetization products, including acquired Xandr products Monetize and Curate.